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Research papers

Consumer reaction to retail price and display changes

This article describes a marketing experiment which we believe to be the first of this type in Ireland. This controlled experiment was an attempt to test consumer reaction to price and display changes of a specific consumer product, a branded aerosol...

Catalogue: The European Marketing Research Review 1968
Authors: Anthony Cunningham, Norman O'Connor
August 1, 1968
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Citation

Cunningham and O'Connor (1968a, August 01). Consumer reaction to retail price and display changes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-reaction-to-retail-price-and-display-changes